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Sponsor package: a tier ladder, zones and in-kind

The structure UAFest Lanark County uses: five cumulative tiers, zone sponsorships as à la carte, an in-kind path and proof a partner can check.

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Before8

  1. T-120

    TaskOwner role: Sponsor lead

    Build a five-step ladder: Community Partner, Bronze, Silver, Gold, Title

    Each tier includes the one below. Lanark example: website recognition and a social thank-you → logo on the sponsor board → logo on digital materials, a stage mention and a dedicated post → booth and branded zone, reel mention, photo and video package, custom activation → priority zone, main stage visibility, category exclusivity.

    Source: uafest.ca/sponsorsLanark working notes · Sponsorship tiers

  2. T-118

    TaskOwner role: Sponsor lead

    Price each tier for your audience and write the amounts down once

    One table of amounts that every letter and call uses.

    Source: uafest.ca/sponsorsLanark working notes · Sponsorship tiers

  3. T-115

    TaskOwner role: Sponsor lead

    Offer zone sponsorships à la carte

    Lanark example zones: main stage, kids zone, the convoy that opens the day, food court, hospitality area, business networking lounge, heritage exhibition. Each zone is a different size, so details are agreed together.

    Source: uafest.ca/sponsorsLanark working notes · Zone sponsorships

  4. T-110

    TaskOwner role: Sponsor lead

    Add an in-kind path: goods or services instead of cash

    Include silent auction donations and door prizes.

    Source: uafest.ca/sponsorsLanark working notes · Sponsorship tiers

  5. T-105

    DocumentOwner role: Coordinator

    Collect proof a partner can check

    Charity handovers, municipal support decisions, letters of recognition: each with a link to where it is published.

    Source: uafest.ca/sponsorsLanark working notes · Growth stats · Reports blurb

  6. T-100

    TaskOwner role: Sponsor lead

    Describe who a sponsor reaches, in plain words

    Use only counted attendance and say which year it is from.

    Source: uafest.ca/sponsorsLanark working notes · Growth stats

  7. T-90

    Festival OSOwner role: Coordinator

    Open a sponsor waiting list that receives the next package first

    Every sign-up lands as a sponsor record with an owner.

    Source: uafest.ca/sponsorsLanark working notes · Sponsorship tiers

  8. T-14

    TaskOwner role: Sponsor lead

    List each sponsor's benefits and give every one an owner

    Board logo, stage mention, dedicated post, zone signage: one person and one date per item.

    Source: uafest.ca/sponsorsLanark working notes · Sponsorship tiers

After1

  1. T+14

    TaskOwner role: Sponsor lead

    Thank sponsors publicly and invite them onto next year's list

    The public sponsors page switches to thanks plus the waiting list for the next edition.

    Source: uafest.ca/sponsorsLanark working notes · Sponsorship tiers