Sponsor package: a tier ladder, zones and in-kind
The structure UAFest Lanark County uses: five cumulative tiers, zone sponsorships as à la carte, an in-kind path and proof a partner can check.
- Outcome
- A package you can send the same day someone asks, with an owner for every promised benefit.
- Source
- Tier names and benefits follow the Lanark County sponsor ladder (reference plan v1 and the public sponsors page). Lanark agrees amounts in conversation, so this playbook sets none: price each tier for your own audience.
Opens Festival OS, where the playbook becomes tasks for your edition.
Ask a mentor about this playbookBefore8
- T-120
Build a five-step ladder: Community Partner, Bronze, Silver, Gold, Title
Each tier includes the one below. Lanark example: website recognition and a social thank-you → logo on the sponsor board → logo on digital materials, a stage mention and a dedicated post → booth and branded zone, reel mention, photo and video package, custom activation → priority zone, main stage visibility, category exclusivity.
Source: uafest.ca/sponsorsLanark working notes · Sponsorship tiers
- T-118
Price each tier for your audience and write the amounts down once
One table of amounts that every letter and call uses.
Source: uafest.ca/sponsorsLanark working notes · Sponsorship tiers
- T-115
Offer zone sponsorships à la carte
Lanark example zones: main stage, kids zone, the convoy that opens the day, food court, hospitality area, business networking lounge, heritage exhibition. Each zone is a different size, so details are agreed together.
Source: uafest.ca/sponsorsLanark working notes · Zone sponsorships
- T-110
Add an in-kind path: goods or services instead of cash
Include silent auction donations and door prizes.
Source: uafest.ca/sponsorsLanark working notes · Sponsorship tiers
- T-105
Collect proof a partner can check
Charity handovers, municipal support decisions, letters of recognition: each with a link to where it is published.
Source: uafest.ca/sponsorsLanark working notes · Growth stats · Reports blurb
- T-100
Describe who a sponsor reaches, in plain words
Use only counted attendance and say which year it is from.
Source: uafest.ca/sponsorsLanark working notes · Growth stats
- T-90
Open a sponsor waiting list that receives the next package first
Every sign-up lands as a sponsor record with an owner.
Source: uafest.ca/sponsorsLanark working notes · Sponsorship tiers
- T-14
List each sponsor's benefits and give every one an owner
Board logo, stage mention, dedicated post, zone signage: one person and one date per item.
Source: uafest.ca/sponsorsLanark working notes · Sponsorship tiers
After1
- T+14
Thank sponsors publicly and invite them onto next year's list
The public sponsors page switches to thanks plus the waiting list for the next edition.
Source: uafest.ca/sponsorsLanark working notes · Sponsorship tiers